Books 

• Career Distinction: Stand Out by Building Your Brand by William Arruda & Kristen Dixson
• Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. by Aliza Licht

Online 

• The Complete Guide to Building Your Personal Brand by Neil Patel & Aaron Agius via @neilpatel
• The 5 Keys to Building a Social Media Strategy for Your Personal Brand by Kevan Lee via @Buffer
• How to Use Social Media to Build Your Personal Brand by Daniel Tolliday via @smexaminer
• The First Step To Building Your Personal Brand by Megan Marrs via @Forbes

Tools 

• Schedule your social media posts with Buffer or Hootsuite
• Measure your social media data: List of tools
• Monitor your Audience using Crowdfire or Archie